Portfolio
Take a look at my graphics from different jobs, classes, organizations, or just for fun!
Print & Digital Designs
Horseshoe Bay Golf Club
Marketini Media
Nitty Gritty
Open Door Pride
UWW Career Services
Class Designs
Art 467 - Graphic Design for Posters
This course focuses on the design of posters as a dynamic mode of communication. Students learn to craft effective combinations of words and images by applying principles of composition, perception, and rhetoric. Through a series of projects, participants explore graphic design as a means of artistic expression, information organization, and communication, ultimately developing their skills in creating visually impactful and informative posters.
Project 1: For this project, I created a captivating travel poster for Travel Wisconsin, showcasing one of my favorite locations in the state. This assignment challenged me to translate a 3D space into a compelling 2D visual representation, capturing the essence Cave Point County Park in Door County, WI.
Project 2: For this project, I designed an impactful poster for Greenpeace to convey the urgent need for environmental action. Drawing inspiration from the Finding Nemo Movie Poster, I created a visually striking piece that combines hand-drawn elements with digital design techniques. The poster aims to motivate viewers by showing a littered ocean with a plastic made nemo figure. This project allowed me to explore the power of art in environmental advocacy while honing my skills in sustainable design practices.
Project 3: I created a poster for Vote.org targeting someone who feels their vote is insignificant. The design emphasizes the collective power of individual votes by highlighting social media influence for voting. This poster encourages viewers to go to the polls and vote, reinforcing the idea that every vote matters.
Project 4: I designed a poster for Gen-Z for Change, addressing the misconception that AI is taking away jobs. The challenge was to create a visual that would resonate with older generations, using symbolism and typography to convey the message effectively and bridge the generational gap.
Art 458 - Graphic Design for Branding and Identity
This is an advanced graphic design course with an emphasis on corporate brand identity development. Topics include mark development, product packaging, marketing and advertising collateral, web branding, and broadcast advertising development. Special attention is given to the application of semiotics and other forms of basic communication theory to the design process.
Project 1: This project develops a new business concept for State Street in Madison, WI, through strategic brand development and visual identity creation. The process includes conducting stakeholder interviews, analyzing three competitors, and creating a brand matrix. Key deliverables involve defining the brand's strategic elements, generating 100 logo sketches, selecting top logo drafts, refining designs with color and typography, and producing a comprehensive brand standards guide.
Project 2: This project applies the strategic brand development methodology from Project 1 to redesign an existing brand. The project concludes with creating a new brand standards guide and providing detailed explanations for the symbolism, color choices, and overall design rationale behind the redesigned logo.
Art 346 - Basic Graphic Design
Introduces the basic principles of graphic design. Develop an initial understanding of formal, conceptual, and technical aspects of the field. Emphasis will be given to the importance of working process, presentation and craftsmanship.
Project 1: This project develops a comprehensive social media campaign focused on sustainability, encompassing visual design and strategic communication. The scope includes creating nine square graphic designs with cohesive design elements, developing a distinctive profile logo, and producing a campaign mock-up to showcase the visual brand identity across digital platforms.
Project 2: This project involves developing a comprehensive creative brief addressing issues with the Humanities Building. The process includes conducting a stakeholder interview, completing a brand matrix, and performing site research. Key components involve creating a mind map, visual research, a visual brain dump, forced connections exercise, and action verb exploration. The project culminates in a thorough "everything from everywhere" analysis, synthesizing all gathered information into a cohesive creative strategy.
Project 3 & 4: This project creates a comprehensive visual campaign for a 2024 Summer Olympics sport, beginning with a poster design and extending to digital advertising formats including social media and banner ads. The visual elements are then integrated into an interactive editorial spread, ensuring a cohesive and engaging brand narrative across multiple design platforms.
